We know over 50% of millennial population is suffering from derma ailments like Acne, Pigmentation, hair fall etc. The doctor to patient ratio for dermatologists in India is amongst the worst in the world 1:15 lacs over and above the money & energy required for doctor visit and process can also be very high. When our founders studied this and talked to the consumers they realised most consumers were ending up buying regular cosmetic products like neem face washes or fairness creams which do not solve these problems intact they can in some cases cause adverse affects.